The origins of the firm's success lay in a number of areas. At their height, they employed over 5,000 people d became the world's largest biscuit firm in 1900. In 1865, the company expanded into the European continent, and received royal warrants from Napoleon III and Leopold II of Belgium. They became biscuit makers to the British Royal Family. Thomas Huntley died in 1857, but George Palmer continued to direct the firm successfully aided by his brothers, William Isaac Palmer and Samuel Palmer, and subsequently by his sons, as heads of the company. The factory had an internal railway system with its own steam locomotives and one of these has been preserved near Bradford. The company soon outgrew its original shop and moved to a factory on King’s Road in 1846, near the Great Western Railway. George Palmer soon became the chief force behind its success, establishing sales agents across the country. In 1841, Thomas took as a business partner George Palmer, a distant cousin and a Quaker. In 1838, Joseph Huntley was forced by ill-health to retire, handing control of the business to his older son Thomas. George Palmer Joseph Palmer joined the company after Huntley was forced to retire in 1838, being aided from his brothers and son to lead the business Out of this innovation grew two businesses: Joseph's biscuit shop that was to become Huntley & Palmers, and Huntley, Boorne, and Stevens, a firm of biscuit tin manufacturers founded by his younger son, also called Joseph. Because the biscuits were vulnerable to breakage on the coach journey, he started putting them in metal tins.

One of the main calling points of the stage coaches was the Crown Inn, opposite Joseph Huntley's shop, and he started selling his biscuits to the travellers on the coaches. At this time, London Street was the main stage coach route from London to Bristol, Bath and the West Country. Initially, the business was a small biscuit baker and confectioner shop at number 119 London Street, Reading, Berkshire. Huntley & Palmers was founded in 1822 by Joseph Huntley as J. History Beginnings The original Huntley & Palmers factory in Reading, pictured in 2011 The cake is believed to have been part of the rations of Captain Robert Falcon Scott’s Terra Nova Expedition in 1910–1913.

In 2017, conservators found a 106-year-old fruitcake from the company in the artefacts from Cape Adare. Since 1985, the New Zealand firm Griffin's Foods has made Huntley and Palmers biscuits under licence. In 2006, the Huntley & Palmers company was re-established in Sudbury, Suffolk. Over the years, the company was also known as 'J. In 1900, the company's products were sold in 172 countries further, their global reach saw their advertising posters feature scenes from around the world. The biscuits were sold in elaborately decorated biscuit tins.

Formed by Joseph Huntley in 1822, the company became one of the world's first global brands (chiefly led by George Palmer who joined in 1841) and ran what was once the world’s largest biscuit factory. Huntley & Palmers is a British company of biscuit makers originally based in Reading, Berkshire.

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